Privacy Policy

Version 1.0 · Effective 24 July 2026

1. Data controller

Eliving is the data controller for Performance By Eliving. Contact and company details will be published in the platform before the service is opened to external users.

2. Information we process

We process account and contact information, such as your email address and password in encrypted form, together with the profile and training information you enter. If you connect WHOOP or Strava, we may also process the training and recovery data made available through that integration, such as activity, heart rate, sleep, strain, and recovery.

3. Purpose and basis

We use data to create and manage your account, deliver coaching, plans, and feedback, display relevant content within the product, protect the platform, and improve its features. Integration data is processed when you actively connect an integration and choose the relevant feature. Where consent is required, you may withdraw it with future effect.

4. Retention and sharing

We keep data while your account is active and afterwards only as long as necessary for operation, security, or legal obligations. We do not sell personal data. We only share information with suppliers that help operate the service and with integrations you choose to connect.

5. Your rights

You may request access, correction, deletion, restriction, data portability, or object where the law gives you that right. You may also lodge a complaint with the Danish Data Protection Agency. Please contact us through the details shown in the platform.

6. Security

We use reasonable technical and organisational security measures. However, no internet-based service can guarantee complete security.

7. Changes

We may update this policy when the service or applicable law changes. Where relevant, we will notify you in advance of material changes.